Problem: Healthcare marketing and clinical services are often seen as separate functions, with programs, providers and patients seeming to speak different languages.
Solution: With decades of expertise in both functions, we study the chain of referral and the interests of each link in the chain. Then we package clinical expertise in a way that grabs attention and actually improves clinical programs and leadership on the way.
Approach: We dive deep into the forces that drive referrals and develop integrated marketing communications – from branding and advertising to media relations and social media.
Read about our work:
Haig AJ and Neister J. Administrative issues. In: Haig AJ, Colwell MO. Low Back Pain. American College of Physicians Press.
Haig AJ: The business of dissociating pain and disabilities. Phys Med Rehabil Clinics North America 4:1-9, 1993.
Haig AJ, Rich D, Hadwin K, Palma-Davis L, Theissen M: Insurance case managers’ perception of quality in back pain programs: a focus study group. Am J Phys Med Rehabil 80(7):520-525, 2001.
Contact us to learn more.